Google now uses natural language processing and semantic analysis to understand the intent behind queries and the meaning behind your content. It can distinguish...
Google has fundamentally changed how it delivers results. AI-generated overviews now answer questions directly on the results page. Predictive search anticipates...
In 2024 alone, Google suspended over 39 million advertiser accounts—more than double the number from the year before. Most of these weren’t blatant scams...
In April 2025, Google made it clear: scaled content is under scrutiny, and websites relying on automation without adding real value are likely to be penalised...
Customers today value transparency, authenticity, and clear communication more than superficial branding or complicated functionalities. Without these...
Google is flooded with shallow, generic articles, many of them produced by AI tools that churn out text without strategy or depth. If you’ve been using...
From the belief that stuffing pages with keywords will send rankings soaring to the obsession with backlinks as the ultimate authority signal, SEO has...
A poorly optimized WordPress site can frustrate users with slow load times, cause search engine rankings to drop, and hinder business growth. Security...
The design choices made today are not just about aesthetics; they influence user experience, trust, and long-term success. The trends emerging in 2025...
Running a WordPress site that loads quickly is not just a nice-to-have; it's essential in today's fast-paced digital world. A slow website can lead to...
Search engines prioritize websites that load quickly because they match user expectations. If your site takes too long to load, potential customers will...
SEO involves a combination of strategies, from crafting optimized content to ensuring a seamless technical structure, all aimed at improving how search...
In 2024, Google advertising has become more competitive than ever, with rising costs, evolving privacy regulations, and shifting consumer expectations...
With countless digital touchpoints, unpredictable triggers, and varying entry points, the customer journey has become more dynamic than ever. To thrive...
A successful SEO strategy isn’t just about ranking higher—it’s about driving the right kind of traffic and ensuring that every click counts. As search...
Many companies make the mistake of viewing keyword research as a numbers game. They select search terms based purely on search volume and competition metrics...
PWAs offer a seamless, app-like experience directly through the browser, without the need for installation via app stores. They provide improved performance...
Regardless of your industry or niche, every high-performing lead generation campaign revolves around four crucial pillars. These components ensure that...
Implementing an SSL certificate is a fundamental security best practice that should be followed by all websites.
As platforms like Facebook, Instagram, and LinkedIn have evolved, so too have the algorithms that govern content visibility. What was once a fertile ground...
The results you should expect from Google Ads can vary depending on your campaign goals, industry, budget, and other factors. However, here are some key...
Uncompliant (unauthenticated) email does not have a high deliverability rate and also harms your sending email server reputation, resulting in a spam blacklist...
Building brand awareness is crucial for any business, whether it's a startup or an established company. Here are 10 compelling reasons why investing time...
The Meta advertising platform is a fantastic place to gain exposure and build awareness for your brand. Meta's social media platforms, Instagram and Facebook...
Creating Google Ads that convert into sales requires specialization and experience. Experimentation, failure and repetition are an essential part of the...
Email security encompasses various practices, technologies, and protocols to protect email accounts, communications, and data from unauthorized access...
Before diving into the design and technicalities, take a moment to think about why you need a website. Is it to showcase your business, share your personal...
Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's source code. Meta tags are crucial...
Google has announced it will be removing the call history reports and the Chat and messaging features within Google Business Profiles on July 31, 2024...
Many businesses start off in a Catch-22 situation where they need the incoming business from marketing to pay for the marketing itself. Talk about bootstraps...
A complete website rebuild should only be necessary as a last resort when alternative solutions have been fully explored. At ITM we are focused on preserving...
To leverage the quicker digital marketing elements effectively, it's important to have clear objectives and a good understanding of your target audience...
When your site is more visible in search engine results pages (SERPs), it's more likely that people searching for the products or services you offer will...
Advertisers often encounter a range of issues that can affect their campaigns' performance, budgeting, and overall experience on the Facebook ads manager...
Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail...
Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves...
Website design is a crucial aspect of creating an online presence. It not only defines the aesthetic of your website but also influences user experience...
Creating a memorable logo is a crucial step in building a brand's identity. A great logo is more than just an attractive graphic; it encapsulates a brand...
Digital marketing agencies play a significant role in helping companies and brands establish and maintain a strong online presence.
Understanding the mechanics behind Cost-Per-Click (CPC) is crucial for maximizing your advertising budget efficiency. Nobody likes to waste money on poor...
Your free Google website will soon disappear
Small businesses which made use of the Google My Business (GMB App) to create a simple website should know...
ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development...
When considering web development costs across different countries, it's important to understand how regional economic factors, the cost of living, and...
One page web designs have numerous advantages, and some distinct disadvantages. They will perform well at some tasks, but you need to be aware of their...
The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions...
Are you a business owner in South Africa in need of a professional logo but concerned about the costs? Finding the perfect balance between quality and...
Custom web development and the use of plugins are two distinct approaches to building and managing websites. While plugins offer a quick way to add features...
The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of...
Looking for a high-quality website design that won't break the bank? Look no further! In this article, we will show you how to maximize your return on...
Online usage statistics reveal that mobile online search surpassed other device usage for this activity in early 2014. In Africa, with poor infrastructure...
Cloudflare is a valuable tool for website owners and online businesses looking to enhance their website's performance, security, and reliability.
Product catalogues play an important role for many businesses who have large inventories and stock. The challenge is to manage the amount of data and keep...
In today's digital age, having a strong online presence is no longer a luxury, it's a necessity. Your website acts as your 24/7 shopfront, accessible to...
Times are tough for South Africans who have their own businesses. Whether you are a young entrepreneur, a mom & pop store or driving a post-retirement...
When it comes to selecting a Content Management System (CMS) for your website, security should always be a top priority. DNN Software stands out as a secure...
In today's ever-evolving digital landscape, selecting the right Content Management System (CMS) for your website design is crucial. DNN Software emerges...
Essential features of ideal web design packages. Custom design, SEO integration, and more for a website aligned with your business goals.
Many website 'developers', especially in Wordpress and Joomla, merely install the many plugins that are commercially available, without being actually...
When it comes to creating a successful marketing website, the functionality you incorporate plays a crucial role in attracting and engaging your audience...
Before you even launch your business, establishing a digital footprint can offer numerous advantages, from building brand awareness to connecting with...
Unearth intriguing insights about SSL, the evolution to TLS, dual-key encryption, perfect forward secrecy, and SSL certificate validation levels. Enhance...
Look no further! We've done our best to check all the boxes to deliver the best web design service at the most affordable price.
In the digital age, businesses are constantly seeking effective strategies to attract, engage, and convert potential customers. One such strategy is the...
Are you looking to harness the full potential of WordPress for your business website? Look no further than our expert website design services in Cape ...
User experience encompasses various aspects, such as accessibility, usability, visual design, and the emotional connection that users establish with the...
While your website is effectively a global shopfront, there are a number of reasons why doing business locally is so much better.
When it comes to choosing the best website design company in Cape Town, you need to find a partner that can take your concept and turn it into a stunning...
As a leading website design company in South Africa, we understand the crucial role that a well-crafted online presence plays in today's digital landscape...
From the days of static HTML websites to the emergence of dynamic and interactive web applications, the field of web development has undergone remarkable...
Social media marketing has become an indispensable part of a modern business's strategy. Each platform offers unique advantages, and when utilized effectively...
A landing page is one that is designed to convert visitors into customers or leads. While there are many ways to collect personal contact information,...
It's important to keep in mind that trends come and go, and what's popular today may not be popular tomorrow. The most effective designs are those that...
While it is a powerful and flexible platform, WordPress websites may be more prone to being hacked for a few reasons.
In today's digital landscape and limited budgets, businesses often find themselves facing a tough decision – which one should they choose? Search engine...
If you want your business online, you must have secure, dependable web hosting. You essentially rent space on a physical server when you sign up for a...
Are you a business owner in South Africa looking to create a website for your brand? Understanding the cost of website design is an essential step to ensure...
Imagine that the internet is a massive worldwide map of information with in excess of 400 million active websites.
What chance does your website stand...
eCommerce has become a standard feature of website design, and what were once rare and expensive extras in the past, are now essential components that...
Wordpress is by far the most popular Content Management System (CMS) in the world, accounting for about 35% of all websites globally.
However Word...
Since 2018, websites without an SSL Certificate now display a "Not Secure" warning in the address bar, which tends to scare off potential clients and customers...
WordPress Website Maintenance – a crucial part of running your website that is often overlooked and sometimes even avoided.
However, in order for your...
The initial phase of protecting the organization is to ensure the right tools are put into place and that employees fully understand the security policy...
The purpose of a good CMS is to allow its users to focus on what the visitors to the website will see and consume. Therefore, it seldom requires any coding...
We’ve said it before and we’ll say it again, social media marketing must be done properly for it to be genuinely effective and more importantly, sustainable...
Search engine optimization is one of the most important requirements for every online business. However, you may be wondering, “What will SEO achieve for...
We cannot stress enough the importance of having a website for your small business. Now, you might be wondering, “Do I need a website if I have a Facebook...
The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already...
The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool...
Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.
The modern company...
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly...
In web design simplicity means creating more with less. Why clutter your page with useless information if your business product or service is really quite...
How would we know? And if not, how would you fix it?
SEO for businesses that want to grow bigger. Getting more traffic to your website.
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads,...
You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.
With a growing source of traffic from...
An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful...
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social...
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the...
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will...
There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you...
What is SEO? – this is no longer a frequently asked question. One should rather be asking “why is SEO important for my business?”.
The term SEO has...