At first glance this may seem like a stupid question. Let's face it, most business owners are unaware of the tremendous benefits a working website can provide for even the smallest business.
Sometimes it is the perceived cost of the website design and functionality that is a deterrent. Others are put off by the techno speak, or the thought of yet another thing to manage. The result is normally a static website that doesn't work for the business or no website at all.
Many business owners for the above reasons will simply opt for a Facebook page for their business. Facebook is great for staying in touch with your customers, and posting pics and events, and Facebook marketing via social media is the bomb.
In the beginning, a Facebook page may be all you need, but what happens as your business gets more complicated? There simply isn't enough space to display your business products and services properly on Facebook. And all the internal links that you need to have to important information cannot be created.
And you know that customers also use Twitter, Youtube, Pinterest, Google+ and many other social networks? Social Media Marketing becomes so much easier with a website content management system. And unless your Facebook page is ranked for all your keywords, you won't be coming up on Search Engine queries by potential new customers.
And with the changes to the Facebook news feed, you are going to have to work much harder and pay more to get the same level of engagement with your customers. Ultimately, your activity on Facebook benefits Facebook the most and not your business. You don't own Facebook, it owns you.
To get the most out of Facebook, you need to direct traffic from Facebook to your business website and not the other way around.
At ITM website design Cape Town we provide all the tools you need on the best web design software CMS with the most competitive website design pricing packages.
We train and support you so that you can get the most out of your investment, and the most out of social media for your business.
And we are one of the most competitive and cheapest web design companies in Cape Town.
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