Normally a very small proportion of website traffic actually converts into leads, and from leads into customers. This is because most website traffic is not prompted to perform an action to provide any form of contact detail.
In addition most websites do not track the consumer behaviour that could lead to a sale, if the website visitor were prompted in some way. The result is that a lot of website traffic goes to waste and will end up with your opposition.
Using Marketing Automation software, ITM helps businesses identify website visitors and prospects & directs customers into the sales funnel, with tools like lead scoring & drip email campaigns.
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