Inbound marketing is a customer-centric approach focusing on creating valuable content to attract, engage, and delight prospects and customers. It aims to build trust and credibility, ultimately driving leads and conversions through channels like content, SEO, social media, and email.
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
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