Posts Tagged 'search engine marketing'

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Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

Understanding SEO Costs: Key Factors That Drive Search Engine Optimization Pricing 

The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of optimizing a website for better search engine rankings. Understanding these factors can help in making informed decisions about SEO investments. 

How good is your website at telling your story?

An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.

Telling the right story is essential to converting more visitors into customers.

Website Design for Content Marketing - Essential for SEO

Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.

ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.

Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

What is SEM ? and why your business needs it

Understanding the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is essential in deciding how to strategize for digital marketing and online presence.

Search Engine Optimization - Growing Online Website Traffic

Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.

Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.

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