Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a keyword search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing to increase your websites traffic and thus increase it's visibility. With additional traffic to your website and an increase in relevance your website is able to focus it marketing to a more targeted audience.
This audience is specifically searching for a business like yours, with intent to buy a product or service that a business such as yours provides.
(participating in off-page SEO allows search engines to see how their users perceive your website and provide credibility)
ITM is certified digital marketing, website design and Development Company in Cape Town. For more information on SEO and how we can assist your website please contact us or Get a Quote
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