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Posts Tagged 'seo services'

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SEO - The Importance of Page Title and Page Description Meta Tags

Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's source code. Meta tags are crucial for search engine optimization (SEO) and can significantly impact your website's visibility and click-through rate (CTR).

SEO Keywords Strategy - Part 2: 13 Keyword Types

Each type of keyword serves a different purpose in your SEO and content strategy. Short-tail keywords help you reach a broad audience, while long-tail keywords allow you to target searchers with specific intent. Branded keywords cater to those already familiar with your brand, whereas non-branded keywords capture the attention of those still in the decision-making process. Geo-targeted keywords are essential for local SEO efforts, helping businesses connect with nearby customers.

SEO Keywords Strategy - Part 1: Keyword Research

Keyword research is the foundation of successful search engine optimization (SEO) and an essential aspect of any digital marketing strategy. It involves identifying the terms and phrases that potential customers use when searching for products, services, or information online. By understanding these keywords, businesses can tailor their content, products, and services to meet the needs and interests of their target audience.

Website Design for SEO - Tangible Benefits for Business

ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during website development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.

SEO Content Audit: A Strategy for Successful Content Marketing

The primary purpose of a content audit is to gain a clear understanding of the existing content landscape and its performance, enabling informed decisions for content strategy and optimization.

Understanding SEO Costs: Key Factors That Drive Search Engine Optimization Pricing 

The cost of Search Engine Optimization (SEO) is influenced by several key factors, each playing a significant role in determining the overall expense of optimizing a website for better search engine rankings. Understanding these factors can help in making informed decisions about SEO investments. 

Search Engine Optimization and Website Content

Imagine that the internet is a massive worldwide map of information with in excess of 400 million active websites.

What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.

How good is your website at telling your story?

An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.

Telling the right story is essential to converting more visitors into customers.

SEO is a process, not a result

SEO is the activity of improving organic search engine rankings, and thereby maximising the quantity and quality of your website traffic, by creating relevant and authoritative page content pertinent to your business, products and services. 

Website Design for Content Marketing - Essential for SEO

Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.

ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.

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