ITM concentrates on Search Engine Optimization during the entire website design process. Focusing on the following elements during web development can significantly enhance a website's SEO performance, leading to better rankings, more traffic, and increased visibility in search engines directly from launch.
Mobile Responsiveness and Mobile-First Design: With the increasing use of smartphones for internet access, mobile responsiveness is crucial for a world where up to 80% of your webiste traffic will be on mobile phones. Google uses mobile-friendliness as a ranking factor, so a website that adapts seamlessly to various screen sizes can rank higher in search results.
Site Speed Optimization and Performance: Websites that load quickly provide a better user experience and are favored by search engines. Optimizing images, leveraging browser caching, and minimizing code can improve site speed.
User Experience (UX): A well-designed user interface that provides a positive user experience can reduce bounce rates and increase the time spent on the site. Google’s algorithms consider user engagement metrics as ranking signals.
Navigation and Site Structure: A logical and clear site structure with easy navigation helps users and search engines find content more efficiently. Proper use of header tags (H1, H2, etc.) and a well-organized hierarchy improve crawlability.
Keyword Research and Content Optimization: The inclusion of relevant keywords in high-quality, valuable content is essential. Content also needs to optimised for your intended market audience. Additionally, optimizing headings, meta titles, and descriptions can improve visibility and click-through rates.
Blog Engine: Shareable content and content marketing are a conerstone of SEO optimized websites. Creating the narative for your business is crucial to engage your audience in vital conversations about your business.
Image Optimization: Images should be optimized for both speed and search engines. This includes using descriptive file names, alt tags, and compressing images for faster loading.
SSL/HTTPS: Secure sites (HTTPS) are considered safer for users, and Google gives preference to secure websites over non-secure ones (HTTP), impacting rankings. HTTPS on HTTP/2 is also faster than plain HTTP.
Internal Linking: Effective use of internal linking helps distribute page authority throughout the site and allows users and search engines to navigate easily.
Social Media Integration: Incorporating social media links and share buttons can enhance content visibility and traffic, indirectly affecting SEO through increased engagement and potential backlinks.
Google Business Profile (GBP): For local businesses, setting up and optimizing a GBP listing is a free way to improve visibility in local search results and Google Maps.
Analytics and Search Console Integration: Set up Google Analytics and Google Search Console from the start. These tools provide insights into your website's performance and alert you to any issues that Google finds.
Schema Markup: Implementing schema markup can help search engines understand the content of your website better, leading to more informative results for users, such as rich snippets, which can improve click-through rates.
An investment in custom web design is an investment in functionality that directly contributes to the business's online success. Business owners seeking custom solutions that cater to their unique needs, can also count on search engine positioning SEO at a budget-friendly price. This comprehensive offering provides a complete website and search engine optimization solution and is priced on a per project basis.
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