Pay per Click Campaign - Google PPC Adwords, also known as Pay-Per-Click Advertising or Cost-per-Click Advertising (CPC), is an auction-based advertising system offered by Google.
To leverage the quicker digital marketing elements effectively, it's important to have clear objectives and a good understanding of your target audience. Monitoring and optimizing these campaigns in real time can further enhance their effectiveness and ROI.
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Understanding the mechanics behind Cost-Per-Click (CPC) is crucial for maximizing your advertising budget efficiency. Nobody likes to waste money on poor ads that have a high CPC.
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.
The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.
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