Pay per Click Campaign - ITM News & Articles — Page

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Pay per Click Campaign - Google PPC Adwords, also known as Pay-Per-Click Advertising or Cost-per-Click Advertising (CPC), is an auction-based advertising system offered by Google.

Achieving Lower Cost-Per-Click for Meta Adverts

Understanding the mechanics behind Cost-Per-Click (CPC) is crucial for maximizing your advertising budget efficiency. Nobody likes to waste money on poor ads that have a high CPC.

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How does pay per click advertising work and what are the advantages?

Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.

The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.

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