The Principles of Digital Marketing | ITM News & Articles

The Principles of Digital Marketing

Spend time and money on website Search Engine Optimization

Generate traffic for your website

  • Submit your site to the major search engines such as Google, Yahoo and Bing.
  • Create your own mailing list to reach out to your customers via bulk emailing campaigns. Make sure that your customers are incentivized to register on your website and use opt-in lists to create an accurate customer database.
  • Make sure that your business partners link to your site, inbound linking improves credibility and visibility with search engines.
  • Buy traffic with adsense, banners and Pay Per Click Advertising campaigns.
  • Create new quality website content continuously to remain relevant and engaged with your traffic.

Digital Marketing is all about quality website content

  • Write good quality articles for your website on the products and services you offer - What could be easier?
  • Feature advertisements from affiliate marketing that enhance your own product offering
  • Create a blog, a discussion forum, a poll and online survey to drive interest in your business on the site.
  • Distribute your content through RSS feeds and get published by news websites.
  • Share website articles to social media platforms.
  • Use social media platforms to build long-term relationships and soft sell your services and products to customers.

Digital Marketing with ITM

ITM is a digital marketing, website design and development company in Cape Town,

We use DNN content management system (CMS) that is arguably the best in the business.

The CMS allows the website owner to accomplish all the principles of Digital Marketing within one integrated platform.

Contact us or Get a Quote to discuss how ITM can assist you with a complete Digital Marketing solution and promoting your website.

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