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Have you ever thought about who your online target market is and what they are interested in?
This question a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Instagram, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
There is a general misconception that older generations such as the baby boomers (age 50-64) and the silent generation (age 65+) aren’t really using the web.
As a result many business owners ignore the value these generations hold simply because “they’re too old to use the internet”.
However today older generations are breaking yesterday's preconceived generational notions with many embracing a more technological-driven world.
It’s really about customer experience and relevance. If your website and marketing campaign don’t highlight both aspects, then you are on the wrong track.
So very often we come across websites that just don’t operate smoothly.
Yes, this may be true when it comes to quantities of chocolate, but it’s definitely not applicable when talking about website design and online traffic.
What we have found is that a website must be simple; it must have an easy to navigate menu system, with attractive call-to-actions placed strategically.
It must encourage traffic to follow smoothly through the buying funnel without accidentally distracting the flow with “sign up now” pop-up ads immediately after they land on your page.
But each business has its unique identity and needs.
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