Responsive website design adapts layout and content to fit various screen sizes and devices, ensuring optimal viewing and usability across desktops, tablets, and mobile phones.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
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Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.
Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.
Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.
The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.
See this article from FNB: Contracting GDP detrimental to SME development
How then should SMEs best prepare themselves to weather the coming economic storm?
Are you looking for new web design inspiration, or thinking of upgrading or converting an existing website?
A few weeks ago we reluctantly created a page for our web design prices and packages.
Web design is the paramount concern of any website development since it the primary mechanism by which a customer experience with your business products, services and company branding may be optimised.
All you have to do is build one website and it works effectively across thousands of different screens and devices.
Responsive design is the most effective way to take advantage of your mobile traffic and increase conversions because the same page is served to all devices and results in better Google search performance.
The purpose of a website is to allow your business to be found on the internet and to convert website visitors into customers.
Existing clients must be engaged and relationships maintained.
More than 50% of all internet website browsing is now done via mobile devices.
A poor user experience on a website is guaranteed not to convert visitors into customers.
Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.
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