Digital marketing encompasses all online marketing efforts to promote products or services, utilizing channels like social media, email, search engines, and websites to reach and engage with target audiences, driving brand awareness, traffic, and conversions.
The first step as with any business is to ensure that the customer can find you easily.
Getting your website in front of your potential clients is the activity of website marketing.
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Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.
Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.
Spend time and money on website Search Engine Optimisation
Make sure that your website is optimized for search engine indexing.
Optimize your website content so your business ranks high for relevant keywords in search engine listings.
Social media and networking have become a way of life, almost every person uses a social media channel in some way or form.
By your business not taking part in the social media world it is missing out on huge opportunities to market your brand and create long-lasting relationships with potential customers.
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