What is the Purpose of your Website?

The primary purpose of any website design is to convert online visitors into customers.

Digital Marketing is the activity that allows your website to do this.

There are a number of elements to the above statement that we need to consider and implement:

• It is important to define your online business goals  and the way that these goals are served by the website.
• The website needs to attract the right web traffic
• Once on the website, visitors need to be engaged to satisfy a want or need - information, product or service
• The online customer engagement  /  business offering must satisfy a customer for as long as necessary to achieve your business goals
• I wish to go further and state that it should also be a touch point as you reach out to all stakeholders.

A website should also help you build loyalty to your service with your existing customers.

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