Marketing via Social Media | ITM News & Articles

Marketing via Social Media

Types of Social Networks - Social Media channels

(All figures taken from May 2015)

Facebook - (social networking)

This is by far the biggest social media channel, with an estimate of 1.44 billion people using the network each month, 800 million active users each day, and generates up to 645 million local business page views per week.

Twitter - (micro-blogging)

This social media channel has an estimated 302 million active users.

Google+ - (social networking)

This social media channel has 359 million active users a month. Google provides an absolute wealth of essential website tools and services:

  • Web Analytics
  • Google Insights
  • Local Search
  • Google Reviews
  • Google Share

Pinterest - (photo sharing/product/service display)

This social media channel should only be utilised if there are great images to share concerning your business. Your business can reap the benefits of introducing your products to an estimated 72.8 million active users.

Instagram - (photo sharing/product/service display)

Statistics show that there are between 300 million users. This social media channel is a great platform for displaying pictures of products/services, pictures of staff and developments within your business. Using this social media channel allows you to add that "personal" factor to your business.

Linkedin - (social networking)

There are over 364 million LinkedIn users and 4 million business pages. LinkedIn is designed specifically for the business community. It is the largest social networking platform available to business people and has now become a necessity for all professionals and businesses have.

LinkedIn enables your business to build relationships and sales leads and provides valuable information.

One of the most powerful features of Linkedin is "Linkedin Groups" which provide a place for professionals in the same industry or with similar interests to start and participate in a discussion within a Group.

You can share content, find answers, post and view jobs, make business contacts, and establish yourself as industry experts. Groups can have a hundred to thousands of members, so the exposure is substantial.

Youtube - (video sharing)

This social media channel is the most popular video oriented site and has an estimate of over 1 billion visitors every month, with over 100 hours of video uploaded to YouTube every minute.

A huge factor to note with YouTube is that firstly it's the second largest search engine after Google, so having content here that is optimized to be found by someone looking for your product, service or niche can have enormous benefits; and secondly YouTube is owned by Google!

When it comes to boosting your Search Engine Optimization ranking, videos are over 50 times more likely to appear on the first page of search results as part of the blended results that Google now shows.

Visit our Social Media Marketing page.

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