What is Search Engine Optimization? | ITM News & Articles

What is Search Engine Optimization?

Search Engines aim to always provide their users with credible and relevant search results.

Search Engine Optimization or SEO is the process of improving your website's page ranking and visibility whilst increasing the quality and quantity of traffic to your site.  

SEO helps search engines like Google, Yahoo or Bing identify your website as credible and relevant to their users search queries.

Page ranking is the position your website appears in when a product or service such as yours is searched for in search engines.

It's important to register your website with search engines as it helps them to identify and assess your websites credibility and relevancy.to their users search queries.

People search for the information they need by typing keywords concepts into search engines.  

Search engines collect information relevant to their users search terms and list it accordingly.

Think about SEO like this:

Imagine your perfect customer, get a clear image in your head, how would they find your business?  Your website is like the window to your shop.  

Imagine if you could get lots of perfect customers to visit your town, park in the street outside your shop, walk in and buy from your shop and then tell 3 of their friends about you.  You'd want to know how, right?

Great SEO can do this for you. Search engines use over 200 components in calculating their top secret algorithm to assess each website individually and rank it.  

By writing great HTML content, optimizing each page and image, creating relevant links to and from your site, putting good page titles and descriptions in along with meta tags alongside the use of relevant keywords you will improve your ranking and visibility and in your turn traffic.

SEO is incredibly tangible and in fact a pleasure to administer.  

From identifying clear business goals through to reporting on the website's productivity every part of our SEO process is monitored and reported on giving you a clear idea of where your business is going while bringing you new visitors to your site.

ITM provides a number of SEO services:

  • An SEO Website Audit so you can see exactly what needs to be done to fix problems and optimise the site.
  • SEO Basics - where we attend to the major concerns pinpointed in the audit.
  • Advanced SEO - where we attend to all the factors highlighted by the audit.

Contact us or Get a Quote for more information and pricing on the above.

search engine optimisation | SEO
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