Content Marketing involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
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Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
What use is your website without the right visitors?
Many website owners and developers lack the skills to optimise the content for websites, neglecting the most important aspect of website design and digital marketing.
And your website doesn't get the traffic it should.
Keywords are the cornerstone of web page content optimisation and as simple as this may seem, it is a task that demands a scientific approach.
Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.
Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.
The first step as with any business is to ensure that the customer can find you easily.
Getting your website in front of your potential clients is the activity of website marketing.
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