Corporate Identities, Branding and Logo Design

What is a Corporate Identity Manual?

Definition: A Corporate Identity Manual specifies the selection of colors and combinations, designs, words, typography etc., that a business uses to make a visual statement about itself and to communicate its business philosophy.

It is an enduring presentation of how a business views itself, and how it would like to be viewed by its customers and other stakeholders.

A Corporate Identity is essential for all businesses, big or small. For many the logo design of the business is what best represents the Corporate Identity, however the logo design is only one aspect of the entire process.

We provide a complete corporate identity manual to manage all visual aspects of the business brand.  

Logo Design

A logo is an extremely important part of a business as it communicates what the company is all about, what products or services they sell and how it benefits the consumer.

Branding is the company’s corporate image. This is usually a symbol and colour that draws attention and makes the company memorable and builds brand loyalty.

A brand and logo give a company personality and something that is relatable to the target audience: e.g. fresh, gentle, natural, healthy etc.

Your logo distinguishes your company from the competition. A good logo should be able to be used in all forms of advertising, display and communication mediums.

Benefits of a Corporate Identity, Logo and Branding

  • Differentiation from competitors
  • Adds a personality
  • Is memorable
  • Builds brand loyalty
  • Very important for all forms of advertising
  • Identities a business in the simplest way

Multi-purpose usage of Corporate Identity, Logo and Branding

This would include stationery such as a letterheads, business cards and envelopes, etc. Marketing collateral would include flyers, brochures, books, websites.

Branding will also be on packaging, signage and anything else that represents the business to the public and its stakeholders.

Professional Corporate Identity Design


Branding is the process of creating a unique identity for a business, encompassing its values, personality, and visual elements. Brand design involves crafting visual elements such as logos, color schemes, and typography to represent the brand consistently. It aims to evoke specific emotions and perceptions, fostering brand recognition and loyalty.

A business logo is a visual symbol or mark that represents a company. It serves as a key element of the company's brand identity, providing a recognizable and memorable image that helps distinguish the business from others. Logos often incorporate unique design elements, typography, and colors that reflect the brand's personality and values.

A Corporate Identity Manual, also known as a Branding Style Guide, is a document that outlines guidelines for maintaining consistency in a company's visual and messaging elements. It includes specifications for logo usage, color schemes, typography, imagery, and overall brand communication. This manual ensures that all brand representations align with the established identity, promoting a cohesive and recognizable brand image across various channels and materials.