Website design is the creation of HTML rendered, browser-friendly pages to reflect a company’s brand and information and ensure a user-friendly experience
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads, such as there are some, don't become customers.
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You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.
With a growing source of traffic from mobile devices such as Smart Phones and Tablets, you need a revamp of your website design.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.
The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
There are many DIY website design solutions freely available. Some may think that building a website is a simple task and it can be, if you know what you are doing.
However, a website that is does not feature certain characteristics can be detrimental to the success of your business. Using a professional website designer can also save you time and effort.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
Businesses are preparing for a tough 2016.
With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.
But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!
I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.
Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.
Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.
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