Google PPC Adwords, also known as Pay-Per-Click Advertising or Cost-per-Click Advertising (CPC), is an auction-based advertising system offered by Google. It involves setting bids on keyword phrases relevant to your business, then paying these bids each time your advertisment is clicked on or a conversion is achieved.
Essentially PPC is a method of buying targeted traffic to your website instead of earning it organically.
It enables you to choose who will see your ad, when they will see it and on what devices - this allows you to send targeted users straight to a specific landing page on your website.
People all over the world use search engines to answer their questions, PPC is a form of non-interruptive marketing which aligns your business with relevant consumer search queries.
This form of digital marketing ensures that no impressions are wasted, improving your ad efficiency and website conversion rate.
The costs of PPC advertising vary depending on the competition for the keyword being bid on. This means that campaigns can vary widely in costs in achieving sales goals. Each campaign should be taken on its merits and the desired return on investment.
In a PPC advertising campaign with Google, you pay the search engine to list your advertisement for your website at the top of the organic search listings on the search engine results page (SERP). When a user or website visitor clicks on your advertisement, you will pay the current Cost-Per-Click (CPC) for that keyword from your budget.
The CPC is determined by the average amount bid for the keyword by all the advertisers in a specific market.
A PPC campaign, or Pay-Per-Click campaign, is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to earn those visits organically.
Here's a breakdown of how it works:
Setting Up the Campaign: Advertisers create ads and choose specific keywords related to their business or product. These keywords trigger the ads to appear in search engine results or on websites.
Bidding on Keywords: Advertisers bid on how much they are willing to pay for each click on their ads for those specific keywords. This can be a competitive process, especially for popular keywords.
Pay-Per-Click Mechanism: When a user searches for a keyword that matches the advertiser's keyword list, or when they visit a website with related content, the PPC ads may appear. These ads are usually labeled as sponsored ads.
Paying for Clicks: The advertiser pays the agreed-upon amount for each click on their ads. The cost per click can vary greatly depending on the keyword's competitiveness and the platform used.
Targeting Options: PPC campaigns offer various targeting options, including geographic location, language, device, and even time of day.
Performance Measurement: Advertisers can track the performance of their PPC campaigns through metrics like click-through rate (CTR), cost per click (CPC), and conversion rate. This data helps in optimizing the campaign for better results.
PPC campaigns are popular in platforms like Google Ads and Bing Ads, as well as on social media platforms like Facebook and LinkedIn. They are effective for a wide range of business goals, including increasing sales, generating leads, and building brand awareness. The key to a successful PPC campaign is to choose the right keywords, create compelling ad copy, and continuously optimize based on performance data.
The searchable web has become an essential part of our everyday routine, PPC allows you to take advantage of the fact that users are searching for products and services like yours on a constant basis.
ITM is a certified digital marketing, website design and development company in Cape Town. For more information in our PPC campaign service please Contact us or Get a Quote
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