ITM Digital Marketing Agency Cape Town

Every business needs a website and every website needs a Digital Marketing Strategy.

Without digital marketing, your customers won’t be able to find your website and if they can’t find your products or services online – they’ll use your competitor.

Digital Marketing has changed the advertising game. It has made it possible for smaller companies to compete with bigger companies who would normally have a much bigger marketing budget than them.

Marketing online is cost-effective, accessible, and applicable to every business and industry.  

A well-designed online marketing strategy is made up of several components. Below we explain each of the components and their advantages.

Digital Marketing Components

Search Engine Optimisation (SEO) – The process of optimising a website to meet requirements used by search engines when selecting which websites to present in their search results. 

Content Marketing – Attracting attention and generating leads by creating, publishing, and delivering content to a targeted audience.

Social Media Marketing – Using social media platforms to engage and connect with new and old customers. Reach larger, targeted audiences without spending exorbitant amounts of money.

Cost Per Click Campaigns - Designing cost-effective campaigns that directly target specific keywords and place your website at the top of the search results.

Email Marketing - An old technology, but a cornerstone in any concerted digital marketing campaign. Find out more here.

Marketing Automation – Carefully and cleverly directing customers into the sales funnel by using drip email campaigns created for specific customer personas.

Free SEO Audit

ITM offers a free SEO Technical Audit. This allows us to analyse your website and identify its level of Search Engine Optimization. We cover all SEO aspects - in and on the page that need to be addressed.

What can Digital Marketing do for your business?

• It is the most cost-effective and efficient way to market your goods and services.
• Increases your business’ ability to reach new and old customers whilst generating traffic at a fraction of traditional marketing costs.
• Provides an immediate connection between you and your customers, building long-lasting connections through blogs, discussion forums, newsletters, and online surveys.
• Customer engagement enables you to assess your customer’s needs and wants while discovering potential business opportunities.
• Endorsed sharing and promotion of your business by fans increases credibility with potential customers and search engines.
• Search engines recognise digital marketing efforts and reward your business by improving your search engine indexing - SEM (search engine marketing).
• Web analytics allow you to track and analyse the demographics of your customers (gender, age, location, time of day/month/year)
• Identifying demographics enables you to maximise and target your exposure, improving the relativity of your marketing strategies.
• It is flexible and adaptable which allows for several different advertising strategies to run simultaneously.

ITM Digital Marketing Agency Cape Town

ITM is a digital marketing agency based in Cape Town with clients worldwide.

To build website we choose to work with DNN Software – a great content management system (CMS) alternative to WordPress.

Although we are happy to work with WordPress, we are proud DNN developers.

DNN is arguably the most user-friendly CMS available. It allows the website owner to achieve all the principles of Digital Marketing within one integrated platform.

See article: Choosing the best website software for optimal digital marketing

Contact us and let’s discuss how our digital marketing agency can help you create a successful Digital Marketing campaign and achieve optimal business results.

 

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