Search Engine Optimization - Growing Online Website Traffic

Why do you need Search Engine Optimization (SEO) ?

Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a keyword search query.

Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility. With additional traffic to your website and an increase in relevance your website is able to focus it marketing to a more targeted audience. 

This audience is specifically searching for a business like yours, with intent to buy a product or service that a business such as yours provides.

The types of SEO activity:

On-page SEO -

• Measures you may use directly within your website that improve your websites position in search rankings.

Off page SEO

(participating in off-page SEO allows search engines to see how their users perceive your website and provide credibility)

• Involves activities performed off your website such as linking building, social media and social bookmarking.

Types of website traffic sources:

Organic Traffic -

• This traffic is achieved by naturally generating traffic through digital marketing strategies such as SEO.

Paid Traffic -

• Pay Per Click (PPC) involves paying a your bid price to your search engine each time your advert is clicked on.
• It essentially means that your business is buying visits to it's website instead of earning them organically.

SEO Activities

What does On-page SEO entail?

• Identify the  relevant keywords, search terms and phrases associated with your business's products or services.
• Topical targeting
• Your website's content  must be unique and engaging, relevance and credibility are key indexing indicators for search engines.
• Content has to be originally created, correctly published via blog engine or newsletter and distributed through social media channels applicable to your business.
• Taxonomy and Geo-location
• Improving your customers online experience
• Responsive Website Design (website adapts to all devices ie. mobile, tablet, laptop, PC)
• Optimized URLS and title tags
• Gathering of user information - online research - questionnaires, surveys, ratings, Online Help

What does Off-page SEO entail?

• The applicable social media channels used to distribute your content and promote your website.
• Engaging existing and past customers
• Assessing your target markets needs and wants, and researching your offline customer base via  questionnaires:  Names, Company Names, Email addresses, Mobile Contact Numbers
• Building links with businesses relevant to your industry
• Improving your credibility by creating long-lasting relationships with customers via social media channels.

ITM is certified digital marketing website design and Development Company in Cape Town. For more information on SEM and how we can assist your website please contact us.