Be The Ugly Duckling !
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Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.
Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.
The first step as with any business is to ensure that the customer can find you easily.
Getting your website in front of your potential clients is the activity of website marketing.
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