Be The Ugly Duckling !
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Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.
The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.
See this article from FNB: Contracting GDP detrimental to SME development
How then should SMEs best prepare themselves to weather the coming economic storm?
Online usage statistics reveal that mobile online search surpassed other device usage for this activity in early 2014.
In Africa, with poor infrastructure and poorer, hardline, telephone connectivity, mobile internet has long been the predominant form of internet access.
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