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Although you might have heard of it, you may still be wondering – how does pay per click work?
Pay per click advertising is a method of digital advertising where an advertiser pays a publisher a fixed amount every time an online user clicks on the advert. A publisher can be a website owner or a network of websites.
The main purpose of a pay per click campaign is to purchase visits for a website, thereby driving traffic to the site.
Additionally, through driving traffic to the site, the goal is to encourage a call to action such as making a purchase or signing up for a newsletter for example.
PPC is a popular choice for online marketing campaigns. However, there are other models which can be used. Although these methods are slightly similar, they must not be confused with the PPC model.
PPC is not a specific location or site; it’s a payment model. Therefore, you have the following options when deciding where you wish to advertise.
Advertising tools on social media platforms such as Instagram and Facebook allow PPC options which are accurately segmented based upon the user’s profile information. These adverts can be displayed in their newsfeed or in a side column.
PPC can be used when displaying banner adverts on websites which are relative to the brand’s services, products or the interests of its audience. Although when properly implemented, these campaigns can be effective, CTR’s are often smaller than in other adverts. Therefore, a much larger target audience is required.
Search engine advertising offers you the opportunity to display adverts to online users based on the specific keyword they used when searching. These adverts are highly visible because they appear on the first page of the search engine results page. Furthermore, it’s highly effective because these ads are aimed at users who are looking to fulfil a specific need.
We are a highly skilled and experienced team of digital marketers and online wizards. For more information on how pay per click advertising can benefit your business, feel free to contact us.
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