Quite simply SEM or Search engine marketing involves increasing your business’s website visibility through SEO or Search Engine Optimisation strategies and Digital Marketing, and consequently improving your website’s visibility, page ranking and page position on search engines such as Google, Yahoo and Bing.
SEO is a term used for a number of “natural” methods that can be used in order to improve your website’s “unpaid” or “organic” search results.
By increasing your visibility on the web using the various processes in SEO your business will be rewarded by search engines through higher page ranking and position.
Your website has the ability to form the base of your business’s marketing plan. However it cannot perform to it’s full potential if none of your prospective customers can find you.
Information Technology Media is a website design and development company in Cape Town. In addition to website design and development we offer a digital marketing service.
We pride ourselves on our versatility and ability to deliver promised results.
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