Most people would agree that the sole purpose of any business website is to turn visitors into customers.
To do so it follows that your website firstly needs visitors (1) and secondly a way to convert these visitors into customers (2).
Without digital marketing your website will remain undiscovered and the cost of website development a complete waste.
Many websites do not focus on the business goals you want to achieve.
Ask yourself if the visitor to your website is asked to complete an action such as:
Although it is possible to measure all website activity, unless you measure website goal conversions and set targets for these actions there is no way to establish if your website is actually serving its purpose.
The design of the website - Graphic Design, Interface Design and User Experience Design - plays an invaluable role in providing clear navigation, critical information and clear opportunities to perform online actions.
In addition, your website content must be informed by an analysis of what visitors are looking for on your website and thus digital marketing can inform website design
Your website is still your most cost effective mechanism to market your business.
ITM is a Cape Town based Website Design company, we specialise in making your business website the marketing platform it should be.
Talk to us about your website design and digital marketing needs.
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