Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.
The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...
Which is why we don't actually see much distinction between web design and website marketing, besides build and activity.
We would go as far to say that no website should actually be built before appreciating your competitive environment, target market, relevant technologies and business goals.
Need we mention budget?
Unfortunately, many website developers still lack the resources to take their clients forward with online marketing in terms of web design software or in terms of digital marketing skills.
In the past, website design was very much a fragmented, unfocused activity.
A graphic designer created a look and feel for the client as a design specification for the website.
More often than not the graphic designer would not have concentrated on the website functionality or internet technologies such as social networks and social media.
The website development team would then incorporate the design into a website template with very little regard for the ultimate purpose of the website.
The website development team involvement would cease with the handover of the thereafter static website to the client.
We still see brochure websites being built today. It’s a bit of a concern.
Web 2 provided business with interactive website technologies that facilitated community-based input, customer interaction, content collaboration, curation and sharing.
The rise of social media networks and applications provided forums, microblogging, social networking, social bookmarking, social content curation.
Web 2 design necessitates that your web design company is not only capable of implementing the latest web software technologies, but is also focused on providing you with the best online marketing platform, and knows your business well enough to deliver both.
At ITM website design Cape Town we take the time to get to know your business before we design a website that enables your business online. Our digital marketing will grow your website business.
We are passionate about what we do, because we know it works.
Speak to us about growing your business online.
We are busy working on Web 3.0
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