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Search Engine Optimization and Website Content

To achieve great Search Engine Optimisation, there are specific aspects of website content that you must pay attention to:

Getting your site onto the search engines is the easy part.

Imagine that the internet is a massive worldwide map of information with in excess of 400 million active websites.

What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.

Getting your site found on this map for search terms / queries that apply to your website is what takes time, skill, and effort.

Search engine optimisation

The objective is to make sure that your site is listed on top of any internet search result otherwise your potential clients simply won’t be able to find you.

It is most important that your content is well organised, navigable and is embodied throughout the structure of the website.

Google Search Engine Listing

Google is simply the best search engine worldwide. It has set standards that others merely follow. It is these Web SEO standards that our SEO specialists apply to our client’s websites.

Google uses specific algorithms to determine how relevant a website is to one of its user’s search queries and then delivers the most relevant search results.

These algorithms consider many factors before ranking your website.

For example:

  • Is your website mobile-friendly?
  • How old is your website?
  • What is the quality of your website’s inbound links?
  • Does it contain the relevant keywords?
  • Are your website’s URLs human friendly?
  • How much traffic does your site receive?

The above questions are just a few of the factors that they consider – there are many more.

Page title, keywords, description, and content

It is critical that website content is written to include the search keyword terms that you would like your website to be found on:

  • The menu item title must be relevant to the page content.
  • Each page title should reflect clearly what users can expect to find on that website page - Create unique, accurate page titles.
  • Description META TAGS should in turn reflect the relevance of the web page to key search terms.
  • Make use of the "description" meta tag to summarize the page's content accurately with unique descriptions for each page
  • Improve the structure of your website’s URLs to make them user and 'human' friendly. Create a simple directory structure and logical site map.
  • The content of the website page should match the search keywords, title, and description so that internet searches are highly relevant to the keyword terms found in your website’s content.
  • Although keyword metatags are irrelevant to Search Engine page indexing, the process of identifying and focusing on keywords for search purposes is critical to refining your website content relevance.

SEO Consulting and SEO Content Optimization Services

In addition to our SEO Services, our SEO Consultants offer a SEO Content Optimisation which supports our Business Website Design Team and helps achieve the correct focus and content for our clients.

If you would like more information on our SEO Services – contact us, we’re pretty funny (mostly friendly) people and would love to hear from you.

Comments are closed for this post, but if you have spotted an error or have additional info that you think should be in this post, feel free to contact us.

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