Don't be a Duck !
Responsive Website Design Cape Town
The pic says it all. So enslaved have people become to mobile connected devices that we can be forgiven for thinking the zombie apocalypse has already come.
How then does your website survive, let alone perform, in this highly personal yet entirely pre-occupied digital wasteland?
Fitness strategies for grabbing the attention of the walking dead.
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The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.
But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.
The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...
In web design simplicity means creating more with less.
Why clutter your page with useless information if your business product or service is really quite simple?
And what you really want is for visitors to your website to focus on the essentials of your product or service and then make a choice if they want to act on that information or not.
You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.
With a growing source of traffic from mobile devices such as Smart Phones and Tablets, you need a revamp of your website design.
The digital revolution has profound implications for the way we do business now and in the future.
Digital is not just a communication tool, Social Media, an App, ecommerce, an eWallet or your Smart Phone.
These are just some elements of the massive digitisation of our lives. Taken together, we are all to a lesser or greater degree living in, and dependent on, interaction with a digital world.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
I remember using a computer as a child, I remember when the internet was for the privileged and Windows 98 was in its prime.
Connecting your computer to the modem entailed having to disconnect from your phone line after which you were forced to sit through that awful fax modem jingle for however long it would take.
Once connected the test of patience began with page loading times giving you roughly enough time to take a slow walk to the kitchen, pop the kettle on, make tea and consider your various lunch options.
The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.
See this article from FNB: Contracting GDP detrimental to SME development
How then should SMEs best prepare themselves to weather the coming economic storm?
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