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Online Business Goals

Who is my online market? Identify your target audience

The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child.

But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.

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Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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Digital Marketing - Do you have to be on Page One of the Search Engine?

Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.

Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.

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Do you have a digital marketing budget?

If your answer is ‘NO’ or ‘Yes But’ or you do not actually know, then you are not alone.

By far the majority of SME businesses rely solely on word of mouth.

Advertising and marketing are often regarded as carelessly expensive or a waste of time and are considered a grudge purchase.

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Why you should use Social Media for your business?

Using Social Media to engage customers and other stakeholders is a critical part of business marketing.

An accessible company means a more reliable company, and clients look for viability and reliability in their business choices.

In addition Social Networks provide invaluable assistance in Search Engine ranking.

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Marketing via Social Media

Harnessing the correct Social Media network for your business will mean better results for your efforts.

Not all Social networks are necessarily right for every business.

Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.

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What is the purpose of your website?

The primary purpose of any website is to convert online visitors into customers.

Digital Marketing is the activity that allows your website to do this.

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The Principles of Digital Marketing

Spend time and money on website Search Engine Optimisation

Make sure that your website is optimized for search engine indexing.

Optimize your website content so your business ranks high for relevant keywords in search engine listings.

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Web 2.0 - Social Media and Social Networking for your website

Social media and networking have become a way of life, almost every person uses a social media channel in some way or form.

By your business not taking part in the social media world it is missing out on huge opportunities to market your brand and create long-lasting relationships with potential customers.

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What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of improving your website's page ranking and visibility whilst increasing the quality and quantity of traffic to your site.

SEO helps search engines like Google, Yahoo or Bing identify your website as credible and relevant to their users search queries.

Page ranking is the position your website appears in when a product or service such as yours is searched for in search engines.

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