Digital Marketing - ITM News & Articles — Page 3
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Digital Marketing Cape Town

Marketing via Social Media

Harnessing the correct Social Media network for your business will mean better results for your efforts.

Not all Social networks are necessarily right for every business.

Focusing on the social networks where your customers, affiliates and referrals can be found is a good starting point.

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What is the purpose of your website?

The primary purpose of any website is to convert online visitors into customers.

Digital Marketing is the activity that allows your website to do this.

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Getting the basics of Website Digital Marketing

The first step as with any business is to ensure that the customer can find you easily.

Getting your website in front of your potential clients is the activity of website marketing.

 

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Search Engine Optimization - Growing Online Website Traffic

Your website is ranked by search engines (Google, Yahoo, Bing) according to the relevance it has to a search query.

Search Engine Marketing (SEM) involves using strategies such as Search Engine Optimization (SEO) and Digital Marketing techniques to increase your websites traffic and thus increase it's visibility.

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The Principles of Digital Marketing

Spend time and money on website Search Engine Optimisation

Make sure that your website is optimized for search engine indexing.

Optimize your website content so your business ranks high for relevant keywords in search engine listings.

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Web 2.0 - Social Media and Social Networking for your website

Social media and networking have become a way of life, almost every person uses a social media channel in some way or form.

By your business not taking part in the social media world it is missing out on huge opportunities to market your brand and create long-lasting relationships with potential customers.

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What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of improving your website's page ranking and visibility whilst increasing the quality and quantity of traffic to your site.

SEO helps search engines like Google, Yahoo or Bing identify your website as credible and relevant to their users search queries.

Page ranking is the position your website appears in when a product or service such as yours is searched for in search engines.

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