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Social Media Marketing

SEO 2018 - Improving your website search engine ranking

Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.

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Does your website provide the customer leads it should?

How would we know? And if not, how would you fix it?

SEO for businesses that want to grow bigger. Getting more traffic to your website.

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Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

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Less is more for website marketing

If your website designer included some form of website analytics for you in the website design then you should be able to see how many people are visiting your website.

Depending on the efforts you are making for the website marketing, publishing blogs, running advertisements etc., you will see increased contact requests and increased sales as a result of increased website traffic.

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Proactive SME businesses deal better with declining GDP

The latest stock market plunges, declining growth in China and impending global economic downturn are threatening to derail the development of Small and Medium Enterprises in South Africa.

See this article from FNB: Contracting GDP detrimental to SME development

How then should SMEs best prepare themselves to weather the coming economic storm?

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Why all businesses need a website and a website CMS?

At ITM website design Cape Town we provide all the tools you need on the best web design software CMS with the most competitive website design pricing packages. 

We train and support you so that you can get the most out of your investment, and the most out of social media for your business.

And we are one of the most competitive and cheapest web design companies in Cape Town.

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Acquiring and retaining business customers: The goals of Content Marketing

Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

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Why ITM website design always includes a blog engine

Those of you familiar with ITM website design discussions will long ago have realised that we use the concept of website design to go way beyond graphic website design to include the functional elements that make a website such a great marketing tool.

A passive website with static content is seldom rewarded with high search engine rankings. To create ranking you need dynamic content on a regular basis and a blog is an easy way to create new content for any website.

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Website Design and Digital Marketing - Is your website serving your business goals?

Most people would agree that the sole purpose of any business website is to turn visitors into customers.

To do so it follows that your website firstly needs visitors and secondly a way to convert these visitors into customers.

  1. Getting visitors to your website is the function of Digital Marketing
  2. Converting visitors into customers is the function of Website Design

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Digital Marketing - Do you have to be on Page One of the Search Engine?

Being on Page #1 of Google for your keyword search engine results page (SERP) is the equivalent of having your business signage on the main street of every town in the world.

Obviously, the position you occupy on page 1 is also important, with the website in position 1 on page 1 getting up to 40% of all leads from this SERP.

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