Search Engine Optimization - SEO
What is SEO? – this is no longer a frequently asked question. One should rather be asking “why is SEO important for my business?”.
The term SEO has, in fact, become a familiar and widely used acronym used in both formal and casual conversations which seldom requires an explanation. More importantly, it has also become easily the single most important key to the success of any business.
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SEO is the activity of improving organic search engine rankings, and thereby maximising the quantity and quality of your website traffic, by creating relevant and authoritative page content pertinent to your business, products and services.
Your website search engine ranking determines the number of sales leads you will receive via your website. The higher your rankings, the higher the frequency of sales leads you will receive. For ecommerce websites, your search engine ranking directly affects your sales.
Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.
ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.
An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.
Telling the right story is essential to converting more visitors into customers.
Many website owners are disappointed to find that much of their website traffic is wasted.
Your website visitors don't become leads and your leads, such as there are some, don't become customers.
Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.
Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.
How would we know? And if not, how would you fix it?
SEO for businesses that want to grow bigger. Getting more traffic to your website.
The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.
But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash.
But in any competitive industry, starting online marketing can be a very daunting task.
Here's how you do it.
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