Inbound Marketing Cape Town

Inbound Marketing is a digital marketing approach that combines the powers of Search Engine Optimisation, Content Marketing, Social Media Marketing and Branding to attract and draw customers to products and services.

Unlike Outbound Marketing which often interrupts users with unwanted content, inbound marketing identifies problems and provides solutions for its intended audience.

The relationship between each digital marketing component involved is symbiotic and each component is interdependent on the next.

For instance, Search Engine Optimisation needs great content, and great content needs SEO.

Similarly, Content Marketing relies on Social Media Marketing which drives brand awareness and traffic, inevitably improving search engine ranking.

ITM Inbound Marketing Agency Cape Town

Our inbound marketing services are a cost-effective and efficient option for businesses needing a comprehensive digital marketing approach.

We can provide your business with an inbound marketing strategy that works.

Contact us or drop us a message in our live chat. We’re always happy to chat about digital marketing and all its great benefits.

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Acquiring and retaining business customers: The goals of Content Marketing

Unlike Inbound Marketing, which is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter, Content Marketing has clearly defined business goals.

Content Marketing means creating and sharing compelling quality content to attract and convert prospects into customers, retaining these customers, and cultivating additional business from these customers over time.

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Posted by Robyn Wilson on Friday, July 10, 2015 Views: 2851