Search Engine Optimisation (SEO)
Search engine optimisation, or SEO as it is often known, is often misunderstood. More often than not the process is deliberately shrouded in mystery. But there is no reason why website owners should not be able to master search engine optimisation principles and succeed with SEO.
Essentially SEO is about making your website more visible to search engines searches on the internet and search engine optimization can be defined as the marketing strategy for ensuring that the placement of a website is on the first pages of a search engines when a search for a relevant keyword is conducted.
There are specific aspects of the website content that website owners should pay attention to:
Getting your site onto the search engines is the easy part.
Imagine that the internet is a massive worldwide map of information with in excess of 110 million websites. What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.
Getting your site found on this map on the search relevant terms that apply to your website is what takes time, skill and effort. The objective is to make sure that your site is listed on top of any internet search result otherwise your potential clients will not find you.
Google search engine listing
Google is simply the best search engine worldwide. Google has set standards that others merely follow. And it is these SEO standards that website owners should apply on their websites.
Google uses mathematical algorithms to determine search term relevance to website content on website pages to return relevant search results as accurate search rankings.
Page title, keywords, description and content
It is very important that the website content is written to include the search keyword terms that you would like internet users to search on to find your website.
- The menu item title must be relevant to the page content
- Each page title should reflect clearly what users can expect to find on that website page - Create unique, accurate page titles.
- Keywords or METATAGS should in turn reflect the relevance of the web page to key search terms
- Make use of the "description" meta tag to summarize the page's content accurately with unique descriptions for each page
- Improve the structure of the site URLs to make them user and 'human' friendly. Create a simple directory structure.
- The content of the website page should match the search keywords, title and description so that internet searches are highly relevant to the search term
- Search term contiguity, a spatial proximity within the content, creates greater search engine relevance
The Search Engine Optimisation process
1. Google Analytics
We will build into each website the Google tracking code for Google Analytics for R250 (ex VAT). We then give the website owner the skills to use this information to enhance the website search engine visibility.
This enables the website owner to see the website traffic and quality to assess how successful the website is in attracting website traffic via internet search engines. The easiest way is to build this into the website design skin.
2. Search Keywords, Google Adsense and Adwords
We will research your competitors and search keywords to create a list of search terms and keywords that must be built into the content of the website to improve the visibility of each website for R250 (ex VAT).
It is important that website content is regularly refreshed and this is much easier done with Content Management Systems and which is why we recommend website design and development with DotNetNuke.
In addition DotNetNuke avoids many of the pitfalls of conventional website page design and is fully xhtml and W3C compliant making the website content easily indexed by search engine bots.
In plain html website sites, it is more difficult to manage the title, description, keywords and content etc. on each page so that the website content reflects the key search terms, but it can be done.
3. Get listed on the Search Engines
We charge R250 (ex VAT) per hour to drive this process. We think most website owners can quite easily manage this process themselves once they understand how this is done. We would submit the website to the major search engines as a first step.
4. Get backward links from other sites
Website owners must exploit their relationships with other businesses so that other websites link back to them. It is about creating website networks and website communities for mutual support and relevance.
Google uses backward links, and internet traffic, to assign page rank to websites.
5. Copywriting Text
We charge R250 (ex VAT) per hour to generate website content that reflects the search terms in the SEO content for each website page. We believe that once the website owner has the mastered the knack of developing relevant content that this will be a website owner driven and managed process.
This process includes the following aspects:
- Full website analysis and keyword research
- Online competitive analysis
- Confirmation of keywords to be optimised
- A report of the current website ranking
- On page optimisation and copywriting generation
- A site map
- On-going SEO maintenance
- Monthly statistics and SEO rankings support
- On-going phone and email support
Click here to download the ITM Search Engine Optimisation Questionnaire to provide us with the relevant data to start this process.
Search Engine Optimisation (SEO)
Search engine optimisation, or SEO as it is often known, is often misunderstood. More often than not the process is deliberately shrouded in mystery. But there is no reason why website owners should not be able to master search engine optimisation principles and succeed with SEO.
Essentially SEO is about making your website more visible to search engines searches on the internet and search engine optimization can be defined as the marketing strategy for ensuring that the placement of a website is on the first pages of a search engines when a search for a relevant keyword is conducted.
There are specific aspects of the website content that website owners should pay attention to:
Getting your site onto the search engines is the easy part.
Imagine that the internet is a massive worldwide map of information with in excess of 110 million websites. What chance does your website stand of being found on this map unless you make sure that search engines can find your site on specific search keywords.
Getting your site found on this map on the search relevant terms that apply to your website is what takes time, skill and effort. The objective is to make sure that your site is listed on top of any internet search result otherwise your potential clients will not find you.
Google search engine listing
Google is simply the best search engine worldwide. Google has set standards that others merely follow. And it is these SEO standards that website owners should apply on their websites.
Google uses mathematical algorithms to determine search term relevance to website content on website pages to return relevant search results as accurate search rankings.
Page title, keywords, description and content
It is very important that the website content is written to include the search keyword terms that you would like internet users to search on to find your website.
- The menu item title must be relevant to the page content
- Each page title should reflect clearly what users can expect to find on that website page - Create unique, accurate page titles.
- Keywords or METATAGS should in turn reflect the relevance of the web page to key search terms
- Make use of the "description" meta tag to summarize the page's content accurately with unique descriptions for each page
- Improve the structure of the site URLs to make them user and 'human' friendly. Create a simple directory structure.
- The content of the website page should match the search keywords, title and description so that internet searches are highly relevant to the search term
- Search term contiguity, a spatial proximity within the content, creates greater search engine relevance
The Search Engine Optimisation process
1. Google Analytics
We will build into each website the Google tracking code for Google Analytics for R250 (ex VAT). We then give the website owner the skills to use this information to enhance the website search engine visibility.
This enables the website owner to see the website traffic and quality to assess how successful the website is in attracting website traffic via internet search engines. The easiest way is to build this into the website design skin.
2. Search Keywords, Google Adsense and Adwords
We will research your competitors and search keywords to create a list of search terms and keywords that must be built into the content of the website to improve the visibility of each website for R250 (ex VAT).
It is important that website content is regularly refreshed and this is much easier done with Content Management Systems and which is why we recommend website design and development with DotNetNuke.
In addition DotNetNuke avoids many of the pitfalls of conventional website page design and is fully xhtml and W3C compliant making the website content easily indexed by search engine bots.
In plain html website sites, it is more difficult to manage the title, description, keywords and content etc. on each page so that the website content reflects the key search terms, but it can be done.
3. Get listed on the Search Engines
We charge R250 (ex VAT) per hour to drive this process. We think most website owners can quite easily manage this process themselves once they understand how this is done. We would submit the website to the major search engines as a first step.
4. Get backward links from other sites
Website owners must exploit their relationships with other businesses so that other websites link back to them. It is about creating website networks and website communities for mutual support and relevance.
Google uses backward links, and internet traffic, to assign page rank to websites.
5. Copywriting Text
We charge R250 (ex VAT) per hour to generate website content that reflects the search terms in the SEO content for each website page. We believe that once the website owner has the mastered the knack of developing relevant content that this will be a website owner driven and managed process.
This process includes the following aspects:
- Full website analysis and keyword research
- Online competitive analysis
- Confirmation of keywords to be optimised
- A report of the current website ranking
- On page optimisation and copywriting generation
- A site map
- On-going SEO maintenance
- Monthly statistics and SEO rankings support
- On-going phone and email support
Click here to download the ITM Search Engine Optimisation Questionnaire to provide us with the relevant data to start this process.