Website Marketing with itmCMS

Essentially Website Marketing is about taking advantage of a website to make your products and services not only more visible, but also to make them more appealing to potential clients.

Advantages of Website Marketing

Website Marketing is the most affordable means of marketing your services and products. You can reach a very wide audience for a fraction of the cost of traditional advertising budgets.
Website Marketing offers the most immediate customer experience of your business and also allows the website owner to assess customer response immediately.
Website Marketing allows for accurate customer targetting by pinpointing demographics also called Geo targetting.
Website Marketing is infinitely adaptable and flexible, allowing for many different types of advertising and media mix.
Website Marketing is growing faster than any other form of advertising mainly due to the advent of broadband connectivity.

Getting the basics of Website Marketing

The first step as with any business is to ensure that the customer can find you easily. Many professional websites are built at considerable expense and remain purely as brochure sites, with poor visibility, because the website owner has not followed through with the necessary search engine optimisation.

Secondly, not enough is done to get website traffic to the site and marketing the site itself. The website is neglected as a mechanism that adds to the overall company marketing strategy.

Thirdly, many sites remain static, because the content is never refreshed. Website content dates incredibly quickly and without a content management system and the resources to manage this, the website remains boring.

Lastly, not enough is done by the website owner to harness partnerships, business affiliates and affiliate marketing to create the online community for the website.

The result is that the cost of the website is barely justified by a return on the initial investment.

The principles of Website Marketing

Spend time and money on website Search Engine Optimisation:

Make sure that your website is optimised for search engine indexing.
Optimise your website content so that it is highly relevant for search engine listings of your business keywords.

Create website traffic to your website:

Submit your site to the major search engines such as Google, Yahoo and MSN
Create your own mailing list to reach out to your customers. Make sure that your customers are incentivised to register on your website and use opt-in lists to create an accurate customer database.
Make sure that your business partners link to your site. Make sure that you have links to them. Get free affiliate and business listings.
Buy traffic with adsense, banners and paid placements.

Create new website content continuously:

Website Marketing is all about website content and content is king as they say. Write interesting articles for your website on your own products and services - What could be easier?
Feature advertisements from affiliate marketing that enhance your own product offering.
Use blogs, discussion forums, polls and online surveys to drive interest in your business on the site.
Distribute your content through RSS feeds and get published by news websites.
Use online Social Networks such as Facebook to create loyal communities

Build Secondary websites:

Secondary websites that focus on specific elements of your business create greater depth to the primary business and wider Website Marketing appeal.
Use new media outlets such as Mobi websites to create alternative channels and customer experiences.

ITM website marketing with DotNetNuke content management systems

ITM use DotNetNuke content management systems (CMS) that are arguably the best in the business. The CMS allows the website owner to accomplish all the principles of Website Marketing within one integrated platform.