Inbound marketing refers to marketing activities that bring visitors to your website, rather than marketers having to go out to get attention from potential customers.
Inbound marketing attracts the attention of customers, makes the business easy to be found, more visible, and drawing customers to the website by producing interesting content.
Inbound Marketing is about getting found online through search engines and on sites like Facebook and YouTube and Twitter.
Social Networks are often used as satellites to the business website, and engagement of the business prospect on a given network should be designed to direct traffic to the website where further engagement may occur.
Inbound marketing must be distinguished from advertising and other outbound efforts such as radio and TV campaigns.
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