Content Marketing Cape Town

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Content Marketing Cape Town


What is Content Marketing?

Content marketing is a form of ongoing non-interruptive marketing that entails using relevant and interesting information to attract potential customers to your website.

It is the process of creating a content strategy specific for your business, distributing only relevant helpful content with the intention of affecting consumer behaviour. The content marketer attempts to create a persuasive point-of-view.

Essentially, content marketing entails interacting with your new and old customers without attempting to sell them your service or product. 

This content strategy involves gaining customer loyalty by educating them and sharing information that provides valuable insights instead of simply selling your products and services.

As a business if you are able to deliver reliable ongoing information to customers they will inevitably reward you with business and loyalty.


Benefits of Content Marketing

  • Search engine’s favour relevant high-quality content.
  • Increase in website traffic
  • Increase in brand awareness and popularity.
  • Increase in conversions.
  • Increase in long-term customer relationship.
  • Provides valuable data that can be used to optimize your digital marketing.


Using Social Media in your Content Marketing Strategy

Social Media is then used to share your content with customers who in turn share it with their social media network.

Your business then has the ability to actively engage with customers, allowing them to share and discuss information that might have changed their mind and converted them into new customers.


Types of Content Marketing

  • Blogs
  • Case Studies
  • Online presentations
  • White papers
  • eNewsletters
  • Videos
  • Webinars

ITM is a certified digital marketing, website design and development company in Cape Town.

We create and publish high-quality SEO relevant content to the web on behalf of our clients.

For more information on our content marketing services please contact us.

SEO 2018 - Improving your website search engine ranking

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Your website search engine ranking determines the number of sales leads you will receive via your website. 

The higher your rankings, the higher the frequency of sales leads you will receive.

For ecommerce websites, your search engine ranking directly affects your sales.

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Posted by Robyn Wilson on Saturday, January 13, 2018 Views: 289


Website Design for Content Marketing - Essential for SEO

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Website owners need to accept that content creation and search engine optimization (SEO) are made for each other. In fact, they are completely dependent on each other.

ITM provides a unique digital marketing service that supports the inter-dependency of these three elements to give you a great marketing website for your business.

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Posted by Robyn Wilson on Friday, December 29, 2017 Views: 342


 

ITM Quick Contact

[email protected]
021 685 0458
084 7515 616

 

Address

Website Design Cape Town SEO and Social Media Marketing
22 Alma Road, Rosebank
Cape Town
Western Cape
7700
South Africa

ITM is a certified digital marketing, website design and search engine optimization agency in Cape Town.