What is Content Marketing?
Content marketing is a form of ongoing non-interruptive marketing that entails using relevant and interesting information to attract potential customers to your website.
It is the process of creating a content strategy specific for your business, distributing only relevant helpful content with the intention of affecting consumer behaviour. The content marketer attempts to create a persuasive point-of-view.
Essentially, content marketing entails interacting with your new and old customers without attempting to sell them your service or product.
This content strategy involves gaining customer loyalty by educating them and sharing information that provides valuable insights instead of simply selling your products and services.
As a business if you are able to deliver reliable ongoing information to customers they will inevitably reward you with business and loyalty.
Benefits of Content Marketing
- Search engine’s favour relevant high-quality content.
- Increase in website traffic
- Increase in brand awareness and popularity.
- Increase in conversions.
- Increase in long-term customer relationship.
- Provides valuable data that can be used to optimize your digital marketing.
Using Social Media in your Content Marketing Strategy
Social Media is then used to share your content with customers who in turn share it with their social media network.
Your business then has the ability to actively engage with customers, allowing them to share and discuss information that might have changed their mind and converted them into new customers.
Types of Content Marketing
- Case Studies
- Online presentations
- White papers
ITM is a certified digital marketing, website design and development company in Cape Town.
We create and publish high-quality SEO relevant content to the web on behalf of our clients.
For more information on our content marketing services please contact us.