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ITM Articles - Website Design & Digital Marketing Cape Town

How good is your website at telling your story?

An About Page isn't what we mean by your website story. No! what we mean by story is the narrative that you use to engage potential clients into a meaningful relationship with your business.

Telling the right story is essential to converting more visitors into customers.

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How much of your website traffic brings you business?

Many website owners are disappointed to find that much of their website traffic is wasted.

Your website visitors don't become leads and your leads, such as there are some, don't become customers.

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Mobile First Design - Mobile Responsive Web Design

Google is also about to announce a massive change to its ranking results. Soon a 'mobile first index' will be used for website rankings.  

Google will therefore be indexing the mobile versions of website pages and not the desktop web page versions as its primary index.

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All I want is a simple one page web design for my business

In web design simplicity means creating more with less.

Why clutter your page with useless information if your business product or service is really quite simple?

And what you really want is for visitors to your website to focus on the essentials of your product or service and then make a choice if they want to act on that information or not.

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The critical importance of mobile friendly website design

You need a mobile friendly website design to rank higher on Google and retain mobile visitors on your website.

With a growing source of traffic from mobile devices such as Smart Phones and Tablets, you need a revamp of your website design.

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Does your website provide the customer leads it should?

How would we know? And if not, how would you fix it?

SEO for businesses that want to grow bigger. Getting more traffic to your website.

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Spam Email - Avoiding SEO and Digital Marketing Scams

The internet is a weird and wonderful place. With the right skills, it can be harnessed to promote your brand, manage your reputation and engage directly with your customers.

But be wary of con artists who bank on your limited understanding of complex systems to convince you to part with your hard-earned cash. 

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Difference between Web Development & Digital Marketing

Any web design company that does not offer website marketing as the primary aim of website development has clearly missed the point.

The modern company website has to facilitate all marketing activities: lead generation, targeted email campaigns, content marketing, news bookmarking, eCommerce sales & catalogues, CRM, social media, customer engagement and a host of other functions...

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Website & Digital Marketing pay off in the long run

But in any competitive industry, starting online marketing can be a very daunting task.

Here's how you do it.

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Web Design and Digital Marketing to grow your business

Businesses are preparing for a tough 2016.

With a deflationary economy, struggling consumers and business resource constraints, businesses should place more emphasis on cost-cutting strategies as well as saving for business priorities.

But, simply cost saving does not help the business. Unless business also grow at the same time, they will fail!

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Website Design Cape Town SEO and Social Media Marketing
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ITM is a certified digital marketing, website design and search engine optimization agency in Cape Town.