The question 'Who is on the internet?' a few years ago was pretty simple to answer; it was the youth, tech freaks in the industry and maybe the odd cool parent trying to spy on their child. But now with new online innovations such as Facebook, Pinterest, Kindle, and above all Mobile devices such as Smart Phones and Tablets, the internet has become more accessible and useful to people of all ages.
There is a general misconception that older generations such as the baby boomers (age 50-64) and the silent generation (age 65+) aren’t really using the web. As a result many business owners ignore the value these generations hold simply because “they’re too old to use the internet”.
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