SEO or search engine optimization is the process of improving your website's page ranking while increasing the quality and quantity of traffic to your site.  It ensures your website is found by your potential clients and brings the business revenue while remaining at the top of the Search Engines ranking pages.  Page ranking for those not in the know, is the position your website appears in when you search in Google, page 1 being the best.   

The basics.  All search engines need to know your website has arrived by registering it with the said search engine, then at least Google can physically put your business on the map.  Internet users type key words or key terms into search engines search text boxes.  Search engines collect information relevant to the users search terms and list it accordingly, ideally your business is in pole position of the first page giving you a number 1 page ranking.  Confused?  Don't worry, so were we once.

Think about SEO or search engine optimization like this: Imagine your perfect customer, get a clear image in your head, how would they find your business?  Your website is like the window to your shop.  Imagine if you could get lots of perfect customers to visit your town, park in the street outside your shop, walk in and buy from your shop and then tell 3 of their friends about you.  You'd want to know how, right?

Great SEO or search engine optimization can do this for you.  Search engines use over 200 components in calculating their top secret algorithym to assess each website individually and rank it.  As these are top secret and change often we can only work within the constraints of white-hat or best practise SEO.  However writing great HTML content, optimising each page and image, creating relevant links to and from your site, putting good page titles and descriptions in along with meta tags alongside the use of relevant keywords will all make a difference to your ranking and in turn traffic.

SEO or search engine optimization is incredibly tangible and in fact a pleasure to administer.  From identifying clear business goals through to reporting on the website's productivity every part of our SEO process is monitored and reported on giving you a clear idea of where your business is going while bringing you new visitors to your site.